ORIGINAL EDUCATIONAL WORLDS

Where Thinking, Play and Imagination Come to Life

Active Minds creates original educational worlds where games, storytelling, strategic thinking and meaningful play help children learn, choose, imagine and grow.

Original Games, Stories & Educational IP. Available for International Licensing and Distribution.

  • Storytelling
  • Play
  • Strategic Thinking
  • Educational Worlds
Meet Active Minds in 90 seconds

THE FOUNDER

Meet Liat Sade

Founder, creator and educational innovator

A former Israeli youth chess champion who represented Israel internationally, Liat brings decades of strategic thinking into the educational worlds, games and experiences she creates.

For more than 20 years, Liat Sade has been transforming chess, strategic thinking and creative learning into engaging experiences for children, families and communities.

Her work brings together education, storytelling, original game development and experiential learning, creating meaningful ways for children to think, make choices, imagine and grow.

  • 20+ Years of Educational Innovation
  • Founder of Active Minds
  • Creator of Original Games and Learning Experiences
  • International Chess Judge and Arbiter
Chess taught me how to think. Education taught me how to inspire.

THE BIG IDEA

More Than a Game. More Than a Learning Program.

Active Minds is an original world built around games, thinking, imagination, chess and wishes.

It brings together educational value, storytelling and playful experiences in a flexible brand that can grow across products, programs, content and markets.

One world where children can play, think, imagine and grow.

ONE CREATIVE UNIVERSE

One Original World. Many Ways to Learn, Play and Grow.

  • 01

    Experiential Chess

    Strategic thinking made active, visual and engaging.

  • 02

    Original Games

    Ideas families can discover and share together.

  • 03

    Books & Story Worlds

    Characters and stories that invite discovery.

  • 04

    Educational Programs

    Guided experiences designed for participation.

  • 05

    Camps & Escape Rooms

    Live challenges brought to life.

  • 06

    Digital Experiences

    Interactive worlds for new audiences.

Four children in camp shirts playing a large blue and pink Magichess board game
Children and educators gathered outdoors around a large Active Minds floor game
Liat joining hands with children during an Active Minds camp activity

PROVEN IN PRACTICE

Built Through 20+ Years of Educational Innovation

Across classrooms, camps and community settings, Active Minds turns learning into an active experience shaped by curiosity, choice and participation.

20+ Years
of educational innovation
Thousands
engaged through thinking-based learning
Dozens
of original programs, games and formats
  • Strategic Thinking
  • Decision-Making
  • Emotional Regulation
  • Pattern Recognition

THE ACTIVE MINDS UNIVERSE

Two Distinct Worlds. One Creative Vision.

Each Active Minds brand has a clear role, audience and path for growth across education, entertainment and play.

Magichess books, trophy, game boards, cards and learning kits

EXPERIENTIAL CHESS & EDUCATION

Magichess

Experiential chess, thinking games and educational programs.

Magichess transforms chess and strategic play into hands-on learning experiences for schools, camps, workshops and communities.

From first move to active learning

Original games, guided practice and live programs turn strategic thinking into something children can test, discuss and share.

  • Think
  • Choose
  • Collaborate
Liat Sade holding The Land of Games and Wishes: The Chess KingdomThe Games and Wishes digital experience shown on a mobile device

STORIES, CHARACTERS & PLAY

Games & Wishes

An original book that grows into characters, games, interactive play and live experiences.

Games & Wishes begins with The Land of Games & Wishes: The Chess Kingdom, then expands its story world into family games, digital experiences and playful real-world activities.

  1. Book
  2. Characters
  3. Games
  4. Interactive Play
  5. Live Experiences
From story worlds to playable journeys

The Wishing Well™ expands imaginative storytelling into a 9-step physical and experiential journey.

Discover The Wishing Well™

AN ORIGINAL METHOD, GAME & STORY WORLD

The Wishing Well™

A story. A game. A 9-step journey.

What if a wish could become something you play?

The Wishing Well™ is an original game and experience that transforms a wish into an engaging 9-step journey — from imagination to action.

At its heart is a simple but powerful idea: Don't just make a wish. Play it.

Designed to expand across physical games, books, activity kits, workshops and digital experiences.Available for licensing and development partnerships.

Ages
8+
Players
2–6
Play Time
15–30 min
The Wishing Well concept combining the original book, physical game cards and a nine-step journey around a magical wishing well
The 9-Step Method journey from Wish to Thank
  • Storytelling
  • Play
  • Reflection
  • Action
  • Scalable IP
Explore Licensing & Distribution Opportunities

9 Steps. One Wish. Endless Possibilities.

ORIGINAL GAMES & PRODUCTS

From Original Ideas to Products Families Can Play

Explore the games, stories and concepts, then watch each world come to life.

Flagship Family Game

Mission 10

A fast-paced matching and strategy game built around thinking, number combinations and wishes.

Ages
6+
Players
2–6
Play Time
15–20 min
Think fast. Match ten. Make a wish.

Family Strategy Game

Sold It

A lively pitching, bidding and decision-making game that turns creativity and persuasion into competitive family play.

Ages
8+
Players
3–6
Play Time
30–45 min
Pitch. Bid. Win.

Story World & Learning Products

Games & Wishes Story World

An original story world that expands across books, characters, learning products, interactive games and animated storytelling concepts.

Ages
4+
From book to play, digital experiences and new story formats.

LIVE LEARNING EXPERIENCES

Learning Comes Alive Through Play

Active Minds brings games, stories and thinking-based learning into classrooms, camps, workshops, escape rooms and community experiences.

Children learn through movement, collaboration, imaginative challenges and hands-on play.

  • School Programs
  • Camps & Workshops
  • Escape Rooms, Events & Community Experiences
Children and counselors with medals in front of the original Active Minds camp banner
Liat teaching children in front of a projected Magichess presentation
Liat Sade and a girl standing with a large red story character

FROM BOOK TO INTERACTIVE PLAY

From Book to Interactive Play

The Land of Games & Wishes expands from the original book into characters, challenges and interactive digital experiences.

BookStory WorldDigital Play
Watch the Book & Digital Experience

INTERACTIVE DIGITAL PLAY

Stories That Become Interactive Experiences

The characters and challenges of The Land of Games & Wishes continue through interactive digital play inspired by the original book. Children explore the story world through visual thinking, book-based questions and magical challenges.

Published copies of The Land of Games and Wishes: The Chess Kingdom
THE ORIGINAL STORY

FROM BOOK TO INTERACTIVE PLAY

Inspired by The Land of Games & Wishes: The Chess Kingdom
The Wishing Well™ Digital Experience English game screen

The Wishing Well™ Digital Experience

A digital extension of The Wishing Well™ world, where wishes, choices and playful challenges become interactive experiences.

Chess Piece Arrangement English game screen

Chess Piece Arrangement

Arrange familiar story characters through visual thinking and strategic placement.

Book Quiz English game screen

Book Quiz

Answer questions inspired by the characters, story and events in the book.

GLOBAL GROWTH POTENTIAL

One Proven World. Ready to Scale.

Active Minds combines proven educational practice with original stories, characters, games and experiences designed to grow across languages, audiences and markets.

  • 01Built for education
  • 02Designed for families
  • 03Ready to scale globally
  • Education
  • Family Entertainment
  • Retail Products
  • Animation
  • Licensing
  • Localization
  • Digital Experiences
  • Live Events

Easy to Localize

Universal themes and characters that can travel across languages and cultures.

Works Across B2B and B2C

Designed for schools, organizations, families and children.

Multiple Growth Paths

From programs and games to animation, licensed content and international distribution.

PARTNERSHIP OPPORTUNITIES

Let's Build the Next Chapter Together

We are looking for strategic partners who see both the educational value and the international brand potential.

Start a Partnership Conversation
  • Content & Animation

    Develop stories, animated content and new formats around the original world.

  • Licensing & Distribution

    Bring games, books and branded products to new markets and audiences.

  • Educational Partnerships

    Adapt programs and learning experiences for schools, communities and organizations.

  • Investment & Market Access

    Support international growth, production, localization and expansion.

IDEAL PARTNERS

Who We Are Looking For

  • 01Investors & Philanthropists
  • 02Animation Studios & Producers
  • 03Educational Organizations
  • 04Licensing & Distribution Partners
  • 05Sponsors with Global Reach
We are not looking for vendors. We are looking for partners who can help turn a proven educational world into an international brand.